Problem spaces

In the second week we defined problem spaces based on our user insights & interviews.

 
 
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1. As I get older, death is the only thing that’s certain

How can we remove uncertainties and allow senior citizens to make the most of their retirement?

  • Senior Citizens seek assurance that their and their family’s future is secured.

  • They want to ensure they optimally plan and prepare their financial future ideally where they live now.

  • They save for the uncertain years to come whilst also leaving something behind for their family.

 
 
 
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2. Death and money are dirty words

How can we make the transition of finances from seniors to carers smother and easier?

  • Carers need to act quickly when one of their parents dies or has an accident.

  • Carers often have little insight into their parent’s financial situation, and are concerned that they are left in the dark when something happens.

  • Senior Citizens tend to avoid or postpone arranging something because it is boring and complicated.

 
 
 
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3. A life where I have no say is not a life

How can we empower senior citizens to manage their finances independently for longer?

  • Senior Citizens strive to retain their independence as long as possible.

  • Society pigeon-holes elderly people. Some people make broad assumptions about their abilities which frustrate them. They might be capable, but don’t have a means to manage money in a way that suits them.

  • Banks are closing branches but not offering viable alternatives that support them.

 
 
 
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4. Money is too important to gamble with

How can we make financial services fool proof and secure?

As seniors age, their level of trust decreases in several ways:

  • Trust in technology: they feel insecure and less digital-savvy than others

  • Trust in their abilities: they fear making mistakes which could have a big financial impact

  • Trust in others: they worry about becoming an easy victim of fraud and theft

 
 
 
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5. I don’t want to be a nuisance

How could we allow carers to support their loved ones more effectively so that they can get more quality time together?

  • The loss of independence creates a difficult situation both senior citizens and their carers.

  • Carers often see it as their duty and responsibility to help their relatives, but can find it difficult to balance their support with their own busy lifestyles.

  • Senior citizens are often very conscious of their reliance on others. They can feel guilty or embarrassed to ask for help as they don’t want to be a burden